paymentez will feature mopay as direct carrier billing option for its Latin American user base

PALO ALTO AND SAO PAULO – February 7, 2012 - mopay, a global leader in innovative payment solutions for online merchants, today announced a strategic partnership with paymentez, the leading Latin American alternative payments network based in Brazil. mopay will add a direct carrier billing method for single and recurring online payments to paymentez' existing payment methods, including an in-app solution for the android platform.

paymentez is a monetization platform processing micro-transactions for virtual goods and content via online and offline payment methods including credit card, virtual currencies, game cards and cash. The company services are available across all of Latin America handling more than 650 transactions per second. After implementation with the network, mopay will be available as an in-game payment method in more than 30 of the most popular online and social games in Latin America. mopay will also be the mobile payments method for users looking to stock up on the tremendously popular paymentez PINS, the company's virtual currency.

"At paymentez we are constantly working to develop the best shopping experience for our users and maximum performance for our clients. Since Latin America has a very high mobile penetration rate, offering a mobile payments method is key to achieving both", said Juan Franco, CEO and founder of paymentez. "With mopay we are able to offer a fast, easy and secure mobile payment method to our international user base. mopay's customizable payments platform, its global reach and broad expertise make it the perfect fit to further optimize our growing payments network."

mopay adds a very easy-to-use and secure payment option with virtually 100 per cent reach to the existing portfolio of payment methods available at paymentez. Purchasing in-game items or PINS, consumers simply provide their mobile phone number in the payment window online, and confirm the payment by entering the PIN they received via SMS. The purchase will then bebilled directly to the user's mobile phone account.

"With more than four million registered users, paymentez is the leading Latin American payments network. As a trusted provider of alternative payment solutions, the company needed a partner that could help expand its offerings with a mobile payments option and mopay was the clear choice", said Kolja Reiss, Managing Director of mopay Inc. "Latin America ranks among the fastest growing online gaming markets worldwide. While global ecommerce will grow by more than 90 per cent by 2014, expectations for Latin American e-commerce is twice this size. The virtual goods market in Latin America is expected to reach $624 mill. by then. The perfect conditions for this partnership to thrive."

paymentez and mopay will be exhibiting at Casual Connect Europe 2012in Hamburg, boothG12, starting February 7th.

MUNICH & MIAMI, FL - 25. January, 2012 - mopay, a global leader in innovative payment solutions for online merchants, today launches its new payment service customized for online dating services at iDate 2012 in Miami. Twoo.com, one of the top 10 leading online dating sites worldwide, is among the first to offer mopay as a fast, secure and easy-to-use payment method. Using mopay's new platform, site members are able to purchase single or subscription services and have them billed directly to any available telecommunications account.

Twoo operates a social networks specializing in matchmaking and dating services, handling 2.88 m active users per month. With this implementation, mopay will handle both single and recurring subscription payments up to thirty British Pounds. Consumers simply enter their mobile or landline phone number at checkout, confirm via SMS text and are immediately able to enjoy the benefits of full membership to the dating service. The amount of the purchase will then be billed to the consumer's landline or mobile phone bill respectively. Additional benefits include:

• Increased customer traffic and conversion – mopay's quick and easy payment option increases the likelihood that consumers will purchase subscriptions, converting visitors into members at a faster rate.
• Customized payment windows – The new platform enables Badoo and Cupid.com to brand each payment window and customize it to meet the billing needs of their customers.
• Increased security – The risks associated with credit cards and identity theft are essentially removed as the only piece of information needed at check-out is a phone number; because an actual phone is needed to complete the purchase – not to mention nearly impossible to spoof – it's difficult for hackers to run up unauthorized charges.

With mopay as a payment option, these online dating sites can now reach a new consumer market: the unbanked, giving consumers who do not have bank accounts or credit cards a safe and easy option to leverage online dating services.

"The online dating industry is a fast-paced, thriving and competitive market filled with young, mobile-savvy consumers. At mopay, we see a real opportunity to help online dating services realize their full potential by including an alternative payments strategy," said Ingo Lippert, CEO of MindMatics AG, operator of mopay. "These consumers simply don't want the hassles and risks associated with purchasing subscriptions with a 16-digit credit card number, billing address and CCV code. Using mopay as a payment option, online daters can focus on finding the perfect date – not the finding their credit card."

mopay supports 380 carriers in more than 80 countries globally, enabling online merchants to reach 3.3 billion users worldwide. The company will be exhibiting at iDate 2012 in Miami, FL starting January 24th at booth 407.

MUNICH & LONDON - 19. January, 2012 - mopay, a global leader in innovative payment solutions for online merchants, today announced that direct carrier billing will be a catalyst for innovation and change within the mobile payments industry in 2012. More and more organizations across vertical industries will introduce direct carrier billing solutions in 2012, primarily driven by increased globalization and consumer concern for online security given the explosive growth of identity theft and the rash of recent data breaches. Innovations such as HTML5 will also open up new opportunities for direct carrier billing as retailers and providers adopt this new technology.

According to the Yankee Group, mobile payments will account for more than $1 trillion of the global economy by the year 2015. Spurring this growth, mopay predicts the following for 2012:

• One Size Does Not Fit All: merchant customization will extend to the transaction process to further increase consumer engagement and provide unique user experiences. Creating compelling and unique online user experiences is increasingly becoming the biggest differentiator for online merchants. In 2012, this will extend to the check-out and payment process as merchants will employ direct carrier billing solutions to customize these processes and offer their customers more payment options while also increasing the likelihood of order completion and repeat customers.
• World Domination: direct carrier billing will finally become 100 per cent global. Direct carrier billing adoption will increase tenfold as globally established solution providers outpace local and regional solutions, further enabling merchants to expand their reach by monetizing their products and services on a global level. Smaller solution providers will likely be acquired and folded into the solution portfolios of larger players looking to add local and niche expertise in markets they wish to successfully penetrate.
• Consumer Security Concerns Drive Mobile Payments Adoption: security will emerge as a major criterion for direct carrier billing solutions. With data breaches and identity theft continuing to surge, consumers are demanding payment options that require as little personal information and confidential financial numbers as possible. In 2012, direct carrier billing will emerge as a true contender to replace credit cards for online transactions as the inherent security of the payment method will become known given the only information used is a mobile or landline phone number. As the actual phone is needed to complete the purchase, the risk of unauthorized purchases is potentially zero compared to data breaches involving credit cards.
• Cutting-Edge Industries Embrace Direct Carrier Billing: more providers – from online dating to sports ticketing – will offer direct carrier billing options in novel ways. Direct carrier billing will enter a wide array of industries and operate in new scenarios of application, including entertainment and sports ticketing, expanded reach into paid content sites, insurance and subscriptions. Additionally, cross-platform online content and services based on new technologies like HTML5 will grow and become the new standard. Windows mobile will evolve as a third major mobile platform, coexisting with cross-platform content well into 2014.
• Competition Rises: further consolidation within the market will add new levels of competition and offerings. In 2011, major global technology platforms began acquiring or establishing their own direct carrier billing services. As a result, other big players entered the mobile payments arena via acquisition and in 2012 each will try to differentiate themselves by adapting their current offerings to new technologies. As such, transaction costs will reach an all-time low while new KPIs – such as cross-platform billing capabilities, conversion rates, fall back payment methods, customer support and analytics/PI – will gain importance.

"Everyone within the direct carrier billing space must bear in mind that much of the activity witnessed in 2011 will not only continue but become amplified. Merchants will chose their payment partners more deliberately, emphasizing features such as conversion rate optimization, cross-platform support and global as well as local expertise alike. We're already seeing some of these trends come to life, particularly on the security front which everyone will want to keep an eye on," said Ingo Lippert, CEO of MindMatics AG, the operator of mopay. "One thing is for sure: the direct carrier billing – and thus the mobile payments landscape right now – will not be the same one we'll see at the end of 2012."

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MUNICH & LONDON - 9 November 2011 - mopay, a global leader in innovative payment solutions for online merchants, today announced that its mobile payments platform has been upgraded to provide extended support for HTML5 services and games. Online media and game providers can now fully capitalize on mopay's cross-platform billing capabilities along with HTML5's cross-platform media consumption and gaming possibilities to maximize the customer experience.

What was mere developer talk only one year ago has turned into the hottest cross-industry trend for online companies worldwide. HTML5 opens up new ways of integrating media into websites and web apps without third-party plugins like Flash. Amazon, Facebook and Zynga are the latest and most prominent online companies officially taking a step towards leveraging HTML5's benefits. HTML5 is especially in demand within the online entertainment and gaming industry, as it singlehandedly paves the way for a holistic online experience across all devices, Internet browsers and operating systems. According to Gartner's latest report, HTML5 not only solves various cross-platform issues but also will help web apps to surpass native apps by 2015.

Situated at the intersection of online and mobile, mopay supports this development by implementing extended support for HTML5 features into its leading mobile payments platform. As a result, mopay is able to provide the ideal payment process for every device, every platform and every carrier in more than 80 supported countries. The mopay payment window not only adapts to display size, language settings and country-specific rules and regulations, it also powers such features as automatic carrier recognition and an interactive wizard guiding consumers through the payment steps to make the payment experience as frictionless, fast and intuitive as possible. This results in an efficiency of turning potential customers into actual customers that is unrivalled in the current market environment.

"HTML5 is an opportunity for online entertainment providers to consolidate consumption, and thus monetization, no matter what platform the user is coming from," says Ingo Lippert, CEO of MindMatics AG, operator of mopay. "In online gaming and entertainment, mobile devices have always played an important role in offering a simple and widely available payment method. With HTML5 they also become gaming platforms and streaming devices themselves. mopay is the only mobile payments provider to complement HTML5 games and media offers with an HTML5-ready and device-optimized payment solutions on a global scale, guaranteeing the optimum user experience."

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MUNICH & KARLSRUHE, GERMANY - 17 October 2011 - Today Playandroid announced the global launch of its game store application for Android smartphones.

Payment is done by Playandroid's billing partner Mopay, the mobile messaging and payment unit of Munich based company MindMatics AG.

View the official Playandroid.com press release: Link

MUNICH & LONDON – 23 August, 2011 mopay, a global leader in innovative payment solutions for online merchants, today announced a partnership with Quoka, Germany's largest portal for classifieds. Quoka will integrate the mobile payments platform into its existing portfolio of payment solutions to further increase consumer ease-of-use. mopay was selected out of a pitch with other renowned mobile payments providers.

Quoka.de ranks among the leading European web portals for buying and selling goods andis home to more than 3.5 million insertions. The site also counts more than 115.8 million page impressions per month (IVW 07/2011). Quoka chose to implement mopay into its portal in order to react to the rising consumer demand for a fast and convenient way of booking premium options for online classifieds. Consumers who utilize mopay at checkout simpl provide their mobile phone number. The amount is then directly billed to their respective mobile phone account.

"mopay is by far the easiest way of paying online," said Patrick Günther, CEO, Quoka. "With the ease and simplicity of providing a mobile phone number, consumers no longer have to provide 16-digit credit card numbers or names and addresses. Especially when talking about micro payments – which is the case with Quoka's premium services – offering a fast and simple payment method is very important. Paying with mopay fully corresponds with our demand for maximum ease-of-use. mopay's best-in-class payouts, professional business support and impressive customer portfolio convinced us to go with the European market leader."

"Quoka is one of the most prominent portals for classifieds in Europe. For more than 25 years Quoka repeatedly paved the way for new technologies in e-commerce," said Ingo Lippert, CEO of MindMatics AG, operator of mopay. "We are proud that mopay is now able to bring mobile payments excellence to a broad Quoka user base. This partnership once more supports our prediction of mobile payments moving out of their niche into many different fields of application in 2011."

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strengthens SapientNitro's mobile capabilities globally

BOSTON and COLOGNE — 19 July, 2011 SapientNitro, part of Sapient® (NASDAQ: SAPE), today announced that it has signed an agreement to purchase mobile agency CLANMO, based in Germany.

The acquisition strengthens SapientNitro's existing capabilities to provide clients with outstanding end-to-end mobile expertise and further enhances its unique offering for multi-channel marketing and multi-channel commerce in the European and, particularly, the German market. Together, they will help SapientNitro's global clients gain competitive advantage amidst the communication and transaction disruption caused by mobile, and to mobilize their businesses by redefining how they engage with customers.

"We've seen great demand for immersive mobile-based experiences in Europe," said Dr. Christian Oversohl, managing director, SapientNitro Europe. "Mobile is quickly becoming the communication and shopping vehicle of choice for consumers; along with advances in smart phones, tablet computing and touch-screen vending, it is bridging the gap between marketing and sales."

Continued Oversohl: "With the addition of CLANMO, we strengthen our mobile bench in Europe which, alongside our deep capabilities the U.S., will accelerate our ability to help clients meet the changing customer behaviors and expectations triggered by mobile. CLANMO is renowned for the high quality and breadth and depth of its mobile services, and we're excited to have them aboard."

CLANMO is a full-service mobile agency that focuses on strategy, communications, design, and technological implementation. Its solutions range from mobile marketing and mobile brand experience, to m-commerce and mobile social media. In the dynamic mobile market segment, CLANMO is a leading mobile agency in Germany, with 50 employees located in Cologne. Through work with clients such as Audi and Lufthansa, CLANMO has a demonstrated ability to partner with clients on both mobile marketing and mobile transaction solutions.

SapientNitro purchased CLANMO from MindMatics AG, which previously operated two divisions: mobile payments (mopay) and CLANMO. As MindMatics decided to strategically focus on mobile payment solutions, it has sold 100% of its equity stake in CLANMO to SapientNitro, effective July 1, 2011.

"With SapientNitro, we're thrilled to have found a one-of-a-kind partner that's committed to redefining the marketing and technology space, and allows us to strategically broaden our services in the areas of mobile marketing, mobile brand experience, and mCommerce," said Joachim Bader, managing director, CLANMO GmbH. "Aside from the strategic fit, we share a strong cultural identity that surely will facilitate the integration," added Felix Heimbrecht, managing director at CLANMO.

CLANMO will retain its current management team and offices.

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mopay the only mobile payments provider nominated, elevating the company to de facto European market leader

MUNICH & PALO ALTO, Calif. – 9 June, 2011 mopay, a global leader in innovative payment solutions for online merchants, was selected as one of Europe's 25 fastest-growing larger digital media companies. mopay was the only pure-play mobile payments provider nominated to the Top 25. The selection took place at the Media Momentum Awards 2011 in Barcelona, where the most innovative and fastest-growing companies in the European Digital Media Economy are recognized. The event is organized by Investment Bank GP Bullhound.

The Media Momentum 2011 awards are based on companies' revenue growth from 2008 to 2010. This year's Top 50 have grown their collective revenue base from $558 million USD to $2.2 billion within this three-year period. Notable attendees and speakers at this year's event included executives from Amazon, Google, Moneybookers, Rovio and vente-privee. mopay is the only shortlisted pure-play mobile payments provider. "Every year, GP Bullhound rounds up a highly renowned judging panel of industry experts and entrepreneurs," said Christian Lagerling, Founding Partner of GP Bullhound. "In this year's highly competitive list of the fastest-growing digital media companies, mopay distinguished itself as the only pure mobile payments provider. Every company on this list can be considered a European market leader in its respective industry."

"We feel very honored that the jury voted mopay as one of the Top 25 European companies," said Kolja Reiss, Managing Director of mopay. "Today, mopay is a true industry leader, processing every third mobile payment transaction in Europe. This nomination not only recognizes this leadership, but also indicates the rising importance of mobile payments as one of the most innovative monetization strategies for the digital media economy. According to ABI Research, the European mobile payments market is expected to grow tenfold between 2010 and 2015. As the industry continues to grow, so will mopay."

For the seventh year running, GP Bullhound is recognizing the hottest and fastest-growing digital media companies in Europe. Thought leaders and entrepreneurs from the digital media economy were invited to participate in the CEO Summit and the Media Momentum Awards celebrations to discuss and brainstorm about current and future topics facing the Internet economy.

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Brand new technological base and features enable global cross-platform billing on virtually every Internet-connected device

MUNICH & PALO ALTO, Calif. – 26 May, 2011 mopay, a global leader in innovative payment solutions for online merchants,today announced the release of its next-generation mobile payments platform. A newly developed technological base and advanced new features now enable merchants to run mopay on virtually every Internet-connected device and across most operating systems such as Android, Samsung's bada, iOS and Windows Phone 7. mopay also ramped up its spectrum of payment methods, adding third-party solutions to support every payment scenario from stationary Internet purchases and mobile Internet shopping to in-app billing on virtually all platforms

"Most mobile payments providers focus on Web purchases and in-app billing on the Android platform," said Kolja Reiss, Managing Director of mopay. "With our brand new mobile payments platform, we are the first provider to offer a state-of-the-art billing solution that features the flexibility to be customized for every platform, be it desktop PCs, notebooks, smartphones, tablets, TVs, game consoles, in-car entertainment systems, kiosks and even appliances. This flexibility gives merchants endless opportunities to reach their customers in new and exciting ways and to make any Internet-connected device a sales channel."

The latest enhancements to the mopay payment platform have a single goal – providing the best payment experience for every consumer worldwide. Breakthrough features of the new platform include:

• Support for All Internet-Connected Devices – mopay has optimized both the front-end and the back-end of the new platform for all-out screen flexibility. The mopay payment window's look and feel can now be flexibly optimized for display on every screen size. mopay can be easily integrated in every platform supporting all Web browsers, mobile browsers and smart phone platforms, offering merchants the opportunity to feature a mobile payment option on any Internet-connected device.
• Support for Multiple Funding Methods – mopay is now the only vendor to support the majority of funding methods, adding IP billing, broadband billing and connections to various third-party billing networks to its existing portfolio of billing solutions, including direct mobile billing and landline billing.
• Improved Integration of Carrier Services – Existing carrier connections have been optimized to fully support a wide variety of secure integration protocols, ensuring smooth implementation and state-of-the-art protection of subscriber data.
• Fraud Protection– To increase both merchant and consumer protection, mopay added improved fraud detecting mechanisms to its new mobile payments platform, becoming the only provider to offer such a high level of security.
• Simplified Integration for Merchants – mopay further simplified the seamless integration of the payment window into the merchant check-out process by extending the platform's customization and branding options.
• Enhanced Language Support and Reporting – Available in more than 80 countries, mopay now supports more than 40 languages and features comprehensive reporting capabilities.

mopay's new platform is integrated with more than 250 network operators, including T-Mobile, Telefonica O2 and Vodafone, totaling almost one third of the platform's 3.3 billion consumer reach. The new platform will be used by long-time mopay clients Bigpoint, Gameforge, Travian and Innogames, just to name a few. "mopay continues to be on the forefront of innovation when it comes to mobile payments," said Heiko Hubertz, CEO of Bigpoint. "This innovation, drive and true commitment to making mobile payments seamless and simple for consumers is why we have selected mopay as one of our partners."

"We have invested more than $25 million to develop the most flexible, easy-to-use and applicable payment experience available today," Reiss continues. "We are dedicated to providing our clients with the most robust and comprehensive solutions that offer best-in-class user experiences. We are proud that mopay is the first provider capable of supporting all platforms and operating systems, providing customers with an unparalleled mobile payments solution."

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Agreement enables smart phone users to easily access the Fon WiFi network using mobile payments

MUNICH, LONDON, MADRID – 22 March, 2011 mopay, a global leader in innovative payment solutions for online merchants, today announced worldwide cooperation with Fon, the world's largest WiFi network. By enabling mopay mobile payments, Fon makes it easy for smart phone or tablet users who have limited (3G/4G) or no internet access to quickly purchase access pass to its WiFi network. These users can now connect at over three million Fon hotspots simply by providing their mobile phone number.

Fon is the largest WiFi community in the world, with over three million WiFi hotspots and over six million users. The idea behind Fon is to share a small part of your home internet access with fellow Fon members and in return get free access to other members' WiFi when on the road. Non-members can also use Fon hotspots but have to purchase passes to gain access. In addition to offering standard payment methods such as credit card and PayPal, Fon chose mopay to include a mobile payment option.

Alex Puregger, COO, VP of Business Development of Fon said:"Today people want to watch videos and play games on their smart phones and tablets. WiFi offers the best user experience for that. At Fon, we give people more opportunities to connect to WiFi, and getting them connected seamlessly is key. While Fon access is free for sharing members, non-sharing members buy WiFi passes to connect. mopay helps us to make that payment process quick and easy. Already, nearly half of the people who buy access to Fon do so via mopay. We're happy to partner with mopay to improve the user experience."

Ingo Lippert, CEO of MindMatics AG, the operator of mopay, said:"Although well established in online gaming, mobile payments are still a rather new payment method to most industries. mopay is a major driver in tapping into novel areas of operation. Our partnership with Fon shows that, once you start to think outside the box, there are uncountable scenarios where mobile payments significantly improve the shopping experience."

With mopay, smart phone and tablet users near Fon hotspots can buy a Fon Pass simply by providing a mobile phone number at login. The charge is billed directly to the respective phone account, no registration is required. Customers can choose between a 25-minute pass and a one-hour pass. Pricing begins at $1.50.

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